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Everything You Need to Know About Zapier

Emily Randolph
written by
Emily Randolph
last updated
February 09, 2021
Everything You Need to Know About Zapier

The number of software apps deployed by large firms across all industries worldwide has increased 68% over the past four years, reaching an average of 129 apps per company by the end of 2018.

Apps are taking over, and when you have so many, they are hard to keep up with. Some apps overlap or have functions that should connect.

Fastest Growing Apps of 2020

Having so many makes it hard to do simple tasks. You may have noticed that Zapier is becoming popular, but why? What is Zapier used for?

Noting the above statements, you probably don’t want to add just another app to the queue. That’s valid.

But what Zapier provides will solve that problem completely. 

What is Zapier?

Zapier is a user-friendly web service that allows you to automate tasks by connecting your apps.

You don’t need any outside knowledge of code or how it works, just connect your apps and they will talk to each other and get the work done.

Common Uses for Zapier

Zapier can be used for whatever apps you want to automate. Any task that is too tedious for you to do yourself every day, Zapier can automate. It is most commonly used for the following.

Customer Support: ChipBot

A knowledge base like ChipBot helps customers on the page when they need it. As an intuitive self-service support for FAQs, service info, and product details, your customers can help themselves while feeling fully supported by your company.

Its integration with Zapier allows you to keep track of what customers are asking for and what you need to update. Whatever ChipBot is doing, you will be updated without having to check up on it yourself. 

Email: Emma

Emma is an app that both sends emails and makes sure they look and sound good. The app is known for its simplicity. There are templates for almost every style of email or you can upload your own custom template. 

Zapier helps you build and maintain your email list. You can create zaps that allow you to add people to general mailing lists or specialized ones depending on what instructions you give.

Emma can even be linked with Google Sheets so you can add new subscribers and keep everything organized. 

Communication: Slack

Slack is one of the most popular platforms for team communication. It offers communication tools like, instant messaging, document sharing, and video/voice calls.

The main feature is chat. You can join any public channel or use private channels and direct messaging. 

Integrating with Zapier makes it easy to share information with your team. Any updates from software like a knowledge base can be sent directly to Slack via a “zap” that you create. That way, everyone is always on the same page with what is going on in the company. 

You can also set up zaps for social media posts, like tweets. When a tweet is posted, it sends a message to the appropriate slack channel, so your whole team is up to date on what has been posted. 

Calendars: Google Calendar

Google Calendar is pretty straightforward, but even so it can be very hard to keep track of. With everything going on, it is easy to forget what’s on your calendar day to day.

Zapier can help you stay on top of that. Connecting your calendar with other apps helps you stay organized and on top of meeting times, etc.

You can add due dates and notes to your calendar and Zapier will automatically let you know what’s up.

Leads: Meetup

Meetup allows you to keep track of events and members. Running a community and keeping track of everyone is hard. Meetup makes it simple to manage the administration.

When you integrate, you can share events in Slack, on social media, organize it in a Google Sheet, and add it to your Google Calendar.

Why Use Zapier?

As you can begin to see, Zapier has a lot of benefits, especially for small businesses with heavy workloads. The following benefits are why Zapier has become so popular.

Affordability

Most of Zapier’s integrations are completely free to use. Automation used to cost a good amount of money because you had to pay a developer to code it for you. But you can program Zapier yourself without all the added fees.

Connects Any Apps

There are endless possibilities to what apps you can connect. Whether you’re a large corporation with around 129 apps or a startup with just a few, Zapier has what you need. There are 2,000+ apps available, and all you have to do is connect them.

Easy to Understand and Operate

You don’t have to code or know the coding language. There aren’t any hoops to jump through or obstacles with set-up.

Anyone can use it. Zapier does all of the integration and connections for you, so you don’t have to worry about knowing what to do.

Prevents Customer Churn

Daily tasks are avoided. Free time is created.

This gives you the ability to focus on what matters most to your business and customers.

When you don’t have the burden of tedious tasks, you free up time for interpersonal communication and connection with your customers.

You can create a better support system so that your customers don’t find fault with you. 


ChipBot integrates with Zapier! Get your customers the support they deserve!

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