Shopify is an e-commerce platform that can be integrated with countless third-party apps you can use to manage and scale your business. It’s easy to use, but its deep functionality makes it difficult to master. At ChipBot, we’ll be looking at some more advanced Shopify tips store owners can take advantage of to maximize their sales.
Your store’s homepage is likely the first thing your potential buyers are seeing. That’s a big deal. Research suggests that visitors to your site decide within 55 milliseconds whether or not they’ll continue browsing your store or hit the back button.
There are many factors that determine which course of action they ultimately take, but one of them is definitely how appealing your homepage is.
Here are some things you can do to make sure your homepage is doing what it needs to do:
Visual clutter is immediately off-putting for potential customers. It increases the cognitive load required to interact with your site and decreases the number of attention visitors can devote to the things that matter.
When customers click onto your homepage a few things should immediately be clear: purpose, navigation, and visual hierarchy.
Clutter severely decreases the likelihood that your potential customers will be able to answer these questions quickly enough. That’s a problem when your goal is to get them to stick around! Keep things simple and clear to prioritize effective visual communication.
According to shoppers, video is 70% more engaging than text. Adding videos to your homepage is a great way to capture a visitor’s attention within the initial 55 milliseconds.
Using ChipBot Pylons you can greet visitors with video content as soon as they click onto your homepage (or any other page for that matter). This immediate face-to-face connection is a powerful tool for encouraging further engagement and eventual purchases. The actual content of these videos can vary from introductory to explanatory depending on what you need to get out of your homepage.
You might be sick of hearing about mobile optimization at this point. If that’s the case… good! So far in 2021, mobile orders have accounted for 69% of all orders placed with Shopify stores. From the standpoint of a homepage design, it might be enough to simply implement a responsive design that transitions cleanly from the web to mobile, but as visitors venture deeper into your site you may need to do more.
Anyone who has ever designed, bought, sold, or used a product will likely understand that color plays a role in conversion, at least in an abstract sense. However, not as many people will be aware of how powerful color can be. Hubspot recently tested the conversion rates of 2,000 websites and found that red CTA buttons outperformed green ones by 21%. This topic could fill a whole article. For now, just know choosing colors that clearly highlight important pieces of information is crucial.
Effective product pages are the difference between a potential customer taking action and them moving on to a competitor’s site. There is nothing more important than optimizing your product pages for conversion.
Surveys show that customers spend an average of 3-5 minutes on a product page before making a purchase. That’s a lot of time to capture someone’s attention. The product pages that succeed in converting visitors into customers take full advantage of the opportunity.
Here are some Shopify tips for designing product pages that convert:
Humans are extremely visual creatures, especially when they’re on the hunt for products. They generally won’t invest much time analysing small, low-resolution product pictures. High-quality product photos are the most important element of a product page for 90% of consumers.In addition to high-quality, static product photos, don’t overlook dynamic options as well. Several A/B tests have found that 360-degree product displays can boost conversions while reducing returns by over 35%.
Once a potential customer has reached your product page they’re looking for more in-depth information. Visual information is incredibly important (see above). Facts and figures play an equally important role, though. Studies have found that upwards of 98% of consumers will not make a purchase if the product page provides inaccurate or insufficient information.
So, how do you make sure this doesn’t happen? The traditional route is spreading key pieces of information throughout the product page’s descriptions, titles, tables, and photos. This is certainly a viable solution, but it isn’t necessarily the best. Customers may struggle to find specific pieces of information or lose interest while searching through blocks of text.
Learn to spread your copy and prevent creating blocks of text that no one wants to read. Make sure that you’re targeting the right queries and keywords your potential customers are looking for.
If your customers have the same questions regarding a topic, create a knowledge base that they can refer to instead of including the same answers on every product page.
Chatbot replacements like ChipBot Nexus give your customers access to all the information they need… when they need it. All they need to do is ask natural language questions and Nexus connects them with the relevant documentation.
Nothing encourages a potential customer to make a purchase more than hearing from other people who have purchased it before them. Product pages that prominently feature customer reviews receive 3.5X more conversions than those that don’t.
If you’re struggling to acquire customer reviews to feature, consider prompting users for feedback using dynamic popups like ChipBot Interceptors. Customers are far more likely to offer feedback when prompted directly, and ChipBot’s suite of tools provides a ton of options for doing just that.
Shopify is an e-commerce platform. What’s a platform without apps? If Shopify’s vanilla functionality isn’t meeting all your business needs you can browse the app store and choose from 100+ native apps and countless third-party solutions.
Here are some ways you can use Shopify apps can help level up your store:
Third-party apps like ChipBot Pylons can be used to reach out to customers when the status of their cart matches certain criteria. For example, if a customer adds a product to their cart and then abandons it for an extended period of time, the app can nudge them to checkout or offer targeted promotions aimed at encouraging action.
If you’re not already using analytics to improve your store’s performance, you definitely should be. Apps like By The Numbers and Conversific give you access to 30+ reports covering everything from segmentation to conversion rates. Using this data you can identify customer pain points and address them.
Alternatively, ChipBot Nexus can be used to track and analyze customer queries in real-time. This data can be used to optimize product pages, identify product pain points, and gain insights into your market’s intent.
One of the best things you can do to improve your long-term sales is to make it easy for customers to buy from you… and then buy from you again and again! By making the checkout experience incredibly easy and rewarding, you’re ensuring that customers leave your site with a great impression that will likely bring them back the next time they need the products you sell.
Here’s how you can streamline checkout for your customers:
Unexpected shipping costs are the leading cause of lost revenue once customers have reached the checkout stage of their journey. If the price your customers see at checkout isn’t lining up with their expectations, history suggests that 28% of them will take their business elsewhere. While you don’t need to make your shipping costs a central point on every product page, it should be visible. And above all, don’t advertise free shipping unless the majority of your customers qualify for it.
The reward for requiring customers to set up an account at checkout is obvious. It opens a line of communication that often proves profitable in the long run. However, it also comes at a cost: checkout abandonment. Having to create an account at checkout is a step further than 23% of shoppers are willing to go. Some see it as too time-consuming. Others see it as too invasive. Either way, not offering a guest checkout option is likely costing you sales.
Upselling isn’t just a retail tactic anymore. Apps like ChipBot Pylons allow you to show different sales videos when customers add or remove certain products from their carts. If they add a product, pitch them related products or a product that pairs well with the one they’re interested in. If they remove a product, offer them an alternative.
In this article, we’ve explored a number of ways you can leverage the power of Shopify to grow your business. Whether it’s automating upsells or populating product pages with customer reviews, there are plenty of opportunities for improvement that will take your sales to the next level!
Matt is a Houston-based entrepreneur with over a decade of experience building highly scalable web-based technology solutions. Knowledgable in 12 different programming languages and experienced startup veteran; having worked on 6 others. He's currently the founder and CEO of ChipBot. You can reach Matt on Twitter, LinkedIn, or StackOverflow.