(2024) Shopify Tips, Tricks and Best Practices That Will Take Your Sales To The Next Level

Shopify is an e-commerce platform that can be integrated with countless third-party apps you can use to manage and scale your business. It’s easy to use, but its deep functionality makes it difficult to master. At ChipBot, we’ll be looking at some more advanced Shopify tips store owners can take advantage of to maximize their sales.

Your store’s homepage is likely the first thing your potential buyers are seeing. That’s a big deal. Research suggests that visitors to your site decide within 55 milliseconds whether or not they’ll continue browsing your store or hit the back button. 

There are many factors that determine which course of action they ultimately take, but one of them is definitely how appealing your homepage is.

Here are some things you can do to make sure your homepage is doing what it needs to do:

Visual clutter is immediately off-putting for potential customers. It increases the cognitive load required to interact with your site and decreases the number of attention visitors can devote to the things that matter.

When customers click onto your homepage a few things should immediately be clear: purpose, navigation, and visual hierarchy.

• Purpose: What is the goal of this page? A fairly obvious one, but also extremely important.  
• Navigation: How do I navigate this page? A menu bar with intuitive options goes a long way towards answering this question. 
• Visual Hierarchy: What are the most important features of this page? This will vary from store to store, but think headline, CTA, navigation system, featured products, etc.

Clutter severely decreases the likelihood that your potential customers will be able to answer these questions quickly enough. That’s a problem when your goal is to get them to stick around! Keep things simple and clear to prioritize effective visual communication.

According to shoppers, video is 70% more engaging than text. Adding videos to your homepage is a great way to capture a visitor’s attention within the initial 55 milliseconds. To make this process easier, consider using a video creator tool to easily create and add eye-catching videos to your website.

Using ChipBot Pylons you can greet visitors with video content as soon as they click onto your homepage (or any other page for that matter). This immediate face-to-face connection is a powerful tool for encouraging further engagement and eventual purchases. The actual content of these videos can vary from introductory to explanatory depending on what you need to get out of your homepage.

You might be sick of hearing about mobile optimization at this point. If that’s the case… good! So far in 2021, mobile orders have accounted for 69% of all orders placed with Shopify stores. From the standpoint of a homepage design, it might be enough to simply implement a responsive design that transitions cleanly from the web to mobile, but as visitors venture deeper into your site you may need to do more.

Anyone who has ever designed, bought, sold, or used a product will likely understand that color plays a role in conversion, at least in an abstract sense. However, not as many people will be aware of how powerful color can be. Hubspot recently tested the conversion rates of 2,000 websites and found that red CTA buttons outperformed green ones by 21%. This topic could fill a whole article. For now, just know choosing colors that clearly highlight important pieces of information is crucial.

Effective product pages are the difference between a potential customer taking action and them moving on to a competitor’s site. There is nothing more important than optimizing your product pages for conversion.

Surveys show that customers spend an average of 3-5 minutes on a product page before making a purchase. That’s a lot of time to capture someone’s attention. The product pages that succeed in converting visitors into customers take full advantage of the opportunity.

Here are some Shopify tips for designing product pages that convert:

Humans are extremely visual creatures, especially when they’re on the hunt for products. They generally won’t invest much time analysing small, low-resolution product pictures. High-quality product photos are the most important element of a product page for 90% of consumers.In addition to high-quality, static product photos, don’t overlook dynamic options as well. Several A/B tests have found that 360-degree product displays can boost conversions while reducing returns by over 35%.

Once a potential customer has reached your product page they’re looking for more in-depth information. Visual information is incredibly important (see above). Facts and figures play an equally important role, though. Studies have found that upwards of 98% of consumers will not make a purchase if the product page provides inaccurate or insufficient information.

So, how do you make sure this doesn’t happen? The traditional route is spreading key pieces of information throughout the product page’s descriptions, titles, tables, and photos. This is certainly a viable solution, but it isn’t necessarily the best. Customers may struggle to find specific pieces of information or lose interest while searching through blocks of text.

Learn to spread your copy and prevent creating blocks of text that no one wants to read. Make sure that you’re targeting the right queries and keywords your potential customers are looking for.