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Integrate Squarespace with Zapier and Go to Automation Heaven

Emily Randolph
written by
Emily Randolph
last updated
March 26, 2021
Integrate Squarespace with Zapier and Go to Automation Heaven

Not surprisingly, Zapier went from 0 to 600,000+ users in just three years. Their platform is huge and still growing, but what does that mean for you?

Zapier allows you to connect all the different apps you have to use for the day-to-day upkeep of your company. You can automate any communication between apps so you don’t have to do the work.

It’s simple and easy, and their growth numbers show just how well it works.

How Zapier Can Help Your Website

Although using Zapier may seem too simple, it’s benefits will give you the time and freedom to give other things more attention. With Zapier, you can:

  • Integrate without hiring a coder
  • Utilize your idle data
  • Automate repetitive tasks 

Now, what makes Squarespace different from other web hosting and building tools is that it offers templates and integrations that can be used in a variety of ways. 

If you need a website for your restaurant, Squarespace offers an integration with OpenTable. It also offers special tools for sharing menus so customers can order food online.

Squarespace also has templates and integrations designed for artists, musicians, online retailers, and other businesses.

That being said, when integrating with Zapier, you can create Zaps to automate workflows using any of your favorite tools on Squarespace. For example, you can:

  • Add leads to your CRM with Salesforce, Insightly, or Pipedrive
  • Keep your email marketing lists up to date with ConvertKit or ActiveCampaign
  • Get notifications when forms are submitted with Slack

Your day-to-day will look completely different, in a good way. 

Zapier Integrations That Give Small Business What They Need on Squarespace

Small businesses and startups have essential needs that should be taken into account on a website. Paying attention to customer support, newsletters, inbound sales, cross-posting, and reports will give your website the right mindset moving forward.

The following automation can be added on Zapier for free:

Automatic Customer Support

Your Squarespace site, or any site for that matter, cannot leave users without support. No support is bad support, and bad support is no way to get your business off the ground.

Automating support, however, can make it feel like there is ample support for customers while on your end there is nothing to worry about. 

One way to provide automatic customer support is through ChipBot’s knowledge base. It makes it easy to find any FAQ, service info, or product detail for any situation.

Then, it’s as simple as integrating ChipBot’s Zapier integration to auto-notify you when users have questions or feedback.

Automatic Lead Generation

The best way to use automatic lead generation is with a simple content to email workflow.

If you have a website and you’re getting traffic, you can capture email addresses form your users by giving away content. Then you can collect those emails and add them to your CRM pipeline. 

If you integrate Squarespace’s Zapier integration with Google Sheets, this process becomes even simpler. That way, you are generating leads without having to lift a finger.

This option is completely free, but another option would be to use a paid CRM like Salesforce. 

Automatic Newsletter Growth

Newsletters can suck up a lot of time for your employees. And a lot of time, you aren’t seeing the growth you would like to. 

You can sit back and have an auto-growing newsletter by using Convertkit. Using the same integration for Squarespace and combining it with the Covertkit integration, all you have to do is watch it grow. 

Where some companies may need two email apps, one to send drip emails on a schedule, and another to send newsletters and updates, Convertkit can do it all.

From the sequences page, you can make workflows that send emails to contacts on a schedule.

Automatic Sales Reports

Reporting errors are definitely not something you want to be worrying about when trying to establish your company.

Automating the creation and distribution of sales reports can improve management decision making and increase the visibility of sales information while removing repetitive administration and reporting errors altogether. 

Using Stripe’s integration with Zapier, you can leverage the events to notify you in Slack, Microsoft Teams, or Email. For example, using email, you will be notified if there is a new customer, declined card, or chargeback.

Stripe also provides the customer’s email, so you can automate billing responses to notify the customer when there is a billing error.

Automatic Website Promotion

After spending so much time writing a new post and getting everything just right, the last thing you want to do is take the time to manually share it to Twitter.

Promoting new pages on your Squarespace site is easy with Zapier automation. You can promote on Twitter, Facebook, Instagram, and other social media channels automatically when a new page is created. 

All you have to do is use an RSS integration to tap into Squarespace’s sitemap. You then just connect a social media account, like Twitter, and Zapier will watch your RSS feed for new posts.

Whenever you publish something, it’ll copy the title and link, and publish it on your Twitter account automatically.

Quite honestly, it can’t get any simpler than that…

As your company continues to grow, you may eventually want to expand or change your automation. And that’s great.

The difference Zapier integration will make for you right now, as a small business or startup, will allow you to have a lot of breathing room in the future as you continue to grow your business and expand your reach.

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