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How to Constantly Receive Feedback From Your Product Updates

Matt Lo
written by
Matt Lo
last updated
September 16, 2020
How to Constantly Receive Feedback From Your Product Updates

A prominent problem for founders and product owners is not getting enough feedback from their user base. Without any kind of response from users, it can lead to doubting whether they even care about your product.

This can create a huge mental battle in deciding whether or not product updates are a good use of time.

In this article, I’m going to show you how you can make feedback loops more engaging without adding extra effort: with ChipBot.

Our end goal is to get this kind of interface on your product update post:

Before we get started on the “how-to” part, let’s make sure we’re aligned on product updates.

Before Feedback, First Have a Good Product Update Process!

When you’re busy acquiring new customers or working on big product features, creating product update content can be a drag in comparison. There’s nothing that’s exciting about it for you

…but that’s not the same for people outside your bubble.

Let’s establish a process that makes conducting product updates easy, so obtaining user feedback is consistent:

  1. Capture all the possible changes that impact your users since your last update. This is easier for software products than hardware products.
  2. Group updates that are similar to the user’s perspective.
  3. Filter out updates that are not user-facing or do not impact the user.
  4. Reword each item to be easily understood by your users. Now you have a usable outline.
  5. Copy the outline to your blogging platform. I use WordPress, but you can use Squarespace, Webflow, or a custom HTML.
  6. Add a short summary paragraph of the overall impact of the changes above your outline.
  7. (Optional) Expand each item in the outline to include a screenshot, GIF, and more descriptive text. Or just keep it as an outline to save time. After all, you already reworded it to be understandable.
  8. Publish your content.
  9. Share the article on social media. Make sure it includes an image to improve the click-through rate from your existing followers.
  10. Create a newsletter: Copy the same summary paragraph so you can reuse it as the email body, set a simple subject, and link to your tweet or article.
  11. Distribute your newsletter to all users’ email addresses.

If you follow these steps, it should only take about 1-2 hours to execute.

Step 7 may vary on time. For example, I like to take videos of my product for important updates, so that’ll add another hour to set up, but it’s not really required.

The goal is to be consistent for your users, no matter how minor the update is. Even if you have no updates, send out an email to let your users know the month was slow, but you’re working on the next batch of changes. Your users will appreciate your communication and follow up with questions.

When you’re consistent, the user feedback will become consistent.

A Call to Action for Feedback

Now, we’re going to expand on that process to involve the feedback portion. After all, if there’s no feedback, product updates can lose their purpose.

Before we get started with instructions, make sure you have a ChipBot account. You can create one here.

First, navigate to the Call to Action page. Then hit Create Call to Action.

Next, follow the Call to Action (CTA) configuration. The screenshots below are the configurations I used for my own product feedback CTA.

Here’s what I added for the text setting.

Then configure what URL you want to collect feedback on.

Finally set when you want to solicit user feedback. I configured our percentage value for when users scroll to the bottom of the article, but you may want yours to be configured higher.

Once you hit save, the end result should look something like this:

To get started with ChipBot on your articles, check out all the Call to Action features here.

Please share if you liked the article!

Matt Lo
Matt Lo

Matt is a Chicago-based entrepreneur with over a decade of experience building highly scalable web-based technology solutions. Knowledgable in 12 different programming languages and experienced startup veteran; having worked on 6 others. He's currently the founder and CEO of ChipBot. You can reach Matt on Twitter, LinkedIn, or StackOverflow.



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